When you look at your watch, do you see more than just hands sweeping across a dial? At Weiss, we believe a watch is a story of patience, intention, and craft. From the very beginning, we built Weiss not for velocity or scale, but for meaning. Each timepiece begins its life in our Nashville atelier. It's a space where we blend tradition and innovation.

Inside, you’ll find hand tools alongside precise machines, raw materials side by side with fine finishes. Many brands talk about “made in small batches.” But for us, it’s not a marketing line, it’s a necessity. Because when you build each piece by hand, under one roof, every watch demands time. That scarcity is woven into the design: we limit how many pieces we produce each year so no part of the process is rushed. 

Cameron's vision was always this: to place that craftsmanship back on American soil, to restore the heritage of U.S. watchmaking in a meaningful way. It's easy to chase trends and growth. But the truth is the smallness and intentional ways of our company keep us honest. It aligns us with a quiet conviction: that true craftsmanship isn’t scalable, it’s precious. That the things we wear daily deserve intention behind their making. Each model is more than a timepiece... it’s a living testament to care, design, and the possibility of American craft revived. Thank you for being a part of our journey and stay tuned for some very exciting things ahead.