When Cameron Weiss set out to build watches under his own name, he wasn’t chasing scale or trends. He was chasing a vision and a desire to resurrect American watchmaking.

Years of training in Switzerland taught him the technical craft. But the deeper calling came from something else; the desire to create timepieces that were more than just instruments. He wanted each one to be a reflection of his artistry, a piece of his imagination made mechanical.

That pursuit brought him to Nashville, where today, in a workshop filled with the quiet rhythm of machines, Cameron and our small team still build Weiss timepieces one at a time. Cases are shaped, screws are cut, crowns are machined all in-house. Every watch is assembled and regulated by hand. And behind it all is the belief that true luxury isn’t about mass production, but about personal connection, dedication, and human touch.

When you wear a Weiss, you aren’t wearing a logo. You’re wearing Cameron’s craft, his years of mastery, and his vision as a watchmaker. Each piece that leaves our bench carries that personal expression and it’s this connection that makes every Weiss feel different on the wrist.

We aren’t the biggest watch company. Far from it. But that’s exactly why every timepiece we make carries so much of us inside it.